THE SPIRIT OF THE 406

Join the celebration and show your Montana pride this 406 Day.

Every year on April 6th, Montanans throw a big celebration for what makes this state so unique. 406 Day is all about embracing the joy we have in our beautiful home. From the wide-open spaces to the tight-knit communities, this is the day to let your Montana spirit shine and connect with others who share your love for this amazing place.

The number “406” is more than just an area code—it’s a badge of Montana pride. You’ll spot it everywhere, from adventure-filled businesses like 406 Outdoor Adventures in Bozeman, offering epic hikes and rafting trips, to 406 Fitness in Billings, where locals get their sweat on. And of course, it’s proudly displayed on the state’s iconic license plates, a symbol of state pride that can be seen cruising the highways and tucked into driveways across the state. It’s these little reminders of what makes the Big Sky State special that bring us all a little closer together.

Courtesy of Missoula Downtown Foundation 406 License Plate

406 Day is the perfect excuse to get out and celebrate! Whether you’re joining a local event, snagging a sweet deal at your favorite Montana shop, or just soaking in the stunning views, it’s a day to appreciate everything that makes this place so special. From the friendly folks at the corner café to the businesses that keep the community thriving, this day is all about recognizing the connections that make the Treasure State home.

So today, take a moment to join in the fun and show off your Big Sky spirit! Whether you're out supporting local businesses, spending time with friends, or simply reflecting on what makes this place so great, no matter how you choose to celebrate, 406 Day is all about embracing the spirit of this incredible state and the tight-knit communities that make it feel like home.